Eustis, Florida – Oct. 30, 2006 – MerryGro Farms, one of the largest and premier floriculture plant nurseries in the southeast, is restructuring operations and liquidating assets by online auction. After 24 years of producing the highest quality flowers and specialty roses available, MerryGro has decided to put everything it owns on the auction block this November. Absolutely nothing will be held back.
The sale of MerryGro Farm’s assets is expected to be the largest online auction ever conducted for the green industry. The sale will include the company’s entire fleet of trucks and trailers, all tractors and farm implements, thousands of shipping carts and nursery wagons, all kinds of greenhouse equipment and supplies, along with everything else needed to run the sprawling 200 acre growing facility near Orlando, Florida. Nothing is spared from the auction – even the company’s trademark name and proprietary website will be sold to the highest bidder.
It should come as no surprise that the President and CEO of MerryGro Farms, Inc, Andre Raab, chose to liquidate assets by online auction. For the past decade, Raab has led the greenhouse industry in implementing e-commerce solutions, so he understands the power of internet markets. When asked about selling his equipment by online auction, Raab said the decision was easy because “As long as buyers have internet access, they can bid anytime from anywhere. This means that there will be a large pool of competitive bidders to ensure fair prices.”
To manage the liquidation process, MerryGro Farms hired West Auctions, a marketing firm with ten years of online auction experience and strong ties within the green industry. Having conducted several recent auctions of high-profile greenhouse growers, the company has a proven track record for reaching an international audience of industry-specific buyers. “Our goal is to create a bidding environment that instills confidence in our buyers”, says West Auctions’ CEO, Dennis West, “thereby maximizing auction results for our sellers.”
The online auction of MerryGro Farms will be held between November 29th and December 6th, 2006 at westauction.com.
Reposted from AuctionMethod